Customer Lifetime Value to Customer Acquisition Cost (LTV to CAC)

Understanding Customer Lifetime Value to Customer Acquisition Costs will help investors or business owners to think about how to best maximize profits and efficiency. This free module will teach you how to calculate LTV to CAC step by step so that you can make sound assessments as to the efficacy of sales and marketing toward growth of a company. 

Since companies are valued on their ability to generate cash flow in the future, companies with higher LTV to CAC ratios will command higher multiples.